AMD Gaming: Preferred Partner
Partnership Overview:
My work for AMD spans beyond a single partnership. Under my guidance at C+D, our relationship with AMD started with spec work for their up-and-coming RDNA2 launched and blossomed into a full-blown creative and media partnership. Fast forward 4-years later, and CHARTS+DARTS has been shortlisted as one of three preferred partner agencies to service their go-to-market needs across various business units such as: gaming hardware and gpus, to oem-gaming and IP partnerships.
My work for AMD spans beyond a single partnership. Under my guidance at C+D, our relationship with AMD started with spec work for their up-and-coming RDNA2 launched and blossomed into a full-blown creative and media partnership. Fast forward 4-years later, and CHARTS+DARTS has been shortlisted as one of three preferred partner agencies to service their go-to-market needs across various business units such as: gaming hardware and gpus, to oem-gaming and IP partnerships.
Program Invovlement
- AMD’s Gaming program moves and pivots quickly. With the help of the media team we established frameworks and processes that allowed our teams to be nimble
- From keynotes to brand partnerships, AMD has turned to me and my team for outside of the box thinking when industry standards felt stale. Our work spanned from Keynote activations involving their CEO, to partnerships involving AAA game titels
- Client education around media best practices and strategy
- SoW and MSLA drafting and client negotiations
- Audience research and building
- KPI planning and attribution strategy
Highlights:
- Initial media pitch to secure agency as one of three preferred media partners
- Evolved program from strictly creative work to creative and media
- Increased annual billable media spend by 900%
- Grew SoW by 300% to include multiple service units
