Brian Hizhoe Lerche


Who is Hizhoe? To some its etymology can be traced to an early 00’s Jay-Z hit. To my Grandfather, who selected my middle name, it roughly translates to “state from across the ocean.” Which is probably just a poetic (maybe even a little pretentious) way to say I was raised in California. To me, it’s the constant reminder of the duality of life. As someone of Asian American and Germanic descent, my upbring was a blend of cultures and a clash of customs. My identity reminds me that while we often perceive life in plain blacks and whites, reality is painted with many greys and “in-betweens.” I apply this to all aspects of my being.


A recent Long Beach, CA transplant, I share a home with my wife and two dogs. When I’m not thinking digital at work, I’m living it in my own freetime:
  • PC Gaming (r/PCMasterRace), Team Red 
  • VR: Quest 2 + Virtual Desktop
  • Web3 and discord hopping
  • Content experimentation on TikTok and Instagram (aka try and break the algorithim) 


But when i’m looking a little pale, I like: